A Covid-19 response campaign that turned into a full blown community.

Like everyone did during the the early days of COVID-19, we created a response campaign shot completely remotely.
But we took it a step further and realized that people at home needed to connect with their families and communities.
So we made a Facebook group inspired by our campaign, called ADT Safe at Home, sharing activities and recipes that everyone at home could participate in together.
We struck a chord with people at home with over 500K engagements and over 20K members… transforming ADT into the #7 most shared brand on Facebook in 2020.