🎶Now listen up, here’s the story, about a little campaign to launch blue in the real world🎶

With the rise of Ring, Simplisafe, and other DIY security solutions, ADT needed to mix things up.
So we helped them launch “Blue” by treating it as the biggest home security remix in 125 years.
While ADT traditionally used live actions we worked with CHARLX to create a brand new world for blue,
and worked with Eiffel65 to create a brand new remix of their hit classic “i’m blue” for the spots.
Fun fact: ADT actually has a remix credit on spotify, 4MM plays, and we actually have heard it play in bars.