Updating Facebook’s face card with a brand refresh.

Facebook wanted a 2024 brand refresh under their platform “Where will it take you?”
So we showed gen-z how they can dive deeper into their interests with the help of real people on Facebook.

We were responsible for creating TVC, digital, influencer content, social posts, and a full visual library of assets.
We were not responsible for Mark Zuckerbergs glow up, although we did pitch a “zuck yourself” filter.