How our April fools prank became a real product.

Papa John’s garlic sauce is one of the greatest innovations mankind has ever seen. But they only sold them in tiny little cups.
The people wanted more! So we made a literal gallon of it, posted this video organically, and mailed few jugs of the sauce to some publications.
The video was added to both Adweeks & Buzzfeeds "Best Brand April Fools Pranks", included on Food & Wine’s Instagram story, and Campaignlive.com reported that is was one of the most engaged posts on Facebook that week. A year later, Papa John’s started selling the sauce in gallons for real, featuring coverage from Business Insider, Grub Street, Bustle, Today.Com, Thrillist, and ABC news.