Building the future of fitness starting from scratch.

JAXJOX is a smart fitness start up with connected products designed to change working out forever.
Their first big product launch was the KettlebellConnect, a smart kettlebell that tracks your weight and reps, and switches between 12 - 42 pounds in under 3 seconds.
We were tasked with building them from the ground up and created their brand platform “We Worked Out Working Out”

We turned one video shoot into over 2 years of content for the brand.
Our efforts led JAXJOX to millions of dollars in sales, placement worldwide in Apple Stores & Best Buy, and helped JAXJOX get named #1 Product at CES.