What’s the best way to explain the confusing world of NFTs? Is it a newly found taco? A nice foliage trim? A noisy folk track?

Well, yes... those all could be NFTs.

Bear in the Hall and Tezos went on a mission to define that NFTs could be just about anything, highlighting how revolutionary they are for artists and collectors, while simultaneously heroing the Tezos platform as a game changer in the NFT space.

How did we do it? By explaining that NFTs could be nearly anything with a hilarious ad campaign that defined NFTs in wacky ways...then we transformed those ads into real NFTs that you can actually collect via an NFT marketplace, built on the Tezos blockchain platform.

So yes, a Newly Found Taco really can be an NFT.

Collect your NFT

Results:
Over 50,000 Tezos Wallets were created & 50,000 NFTs sold

348 Million Impressions

2MM clicks

Tezos market value doubled during month campaign aired
($1.8 billion to $3.6 billion during worst crypto crash in history.)

Role:
Associate Creative Directors.
Created with Jennifer Mauric and Jaimie Vaillancourt from TQ Tezos

Who led the launch and development of ADT’s brand new DIY security system to battle the likes of ring, nest, and cove? We did.
How did we dabba dee dabba do it? First, we looked at it as a home security remix. Second, we collaborated with Eiffel65 to remix the cult classic “I’m Blue” and reintroduce it to a contemporary audience. Yes, ADT has a remix credit on spotify.

Zinc - Keep Pushing

”Keep Pushing” is Zinc Sports creative platform to remind people that their memories wont make themselves, encouraging them to get up, have fun,and keep going. We creative directed their branding, launch film, photography, website, and emails.

Role: Creative Directors, Art & Copy, Musical Score

Director: Tobias Nathan

Director of Photography: Anthony Carella

Produced by: Dream Bear Productions

For Super Bowl LIV, ADT wanted to make a buzz without a national spot. We found a nice insight that on the day of the Super Bowl, crime goes down a whole lot. So we created a few “teaser” ads showcasing common big game tropes featuring The Scott Brothers. The catch? It was for a super bowl commercial that didn’t exist. We wanted people to tune in just to make the world a safer place.

On the day of the game, we revealed our initiative by airing local & digital spots thanking the audience for participating in stopping crime, and kicked off a contest with The Scott Brothers.

Our efforts drove 1.2+ billion PR impressions with 61 unique articles.
ADT product data confirmed that alarm data went down across the country from the year prior by 4%.

Awards:

Silver - Best Data Inspired Insight
2021 ANA ECHO Awards

Bronze - Best Consumer Products & Services Campaign
2021 ANA ECHO Awards

Before Papa John’s pizza & politics paired so well, it’s original match was Papa’s garlic sauce. So for April fools, the Garlic Gallon was born.
We posted this video organically with no paid media and sent a few jugs of the sauce to some publications. The video was added to both Adweeks & Buzzfeeds "Best Brand April Fools Pranks", included on Food & Wine’s Instagram story, and Campaignlive.com reported that is was one of the most engaged posts on Facebook that week…..

and then, they did it for real.

JAXJOX is a smart fitness start up with connected products designed to change working out forever. We were tasked with building them from the ground up.
Their first big product launch was the KettlebellConnect, a smart kettlebell that tracks your weight and reps, and switches between 12 - 42 pounds in under 3 seconds.

”We Worked Out Working Out” Is JAXJOX’s brand line and launch film.
Our efforts led JAXJOX to millions in sales, placement worldwide in Apple Stores & Best Buy, and helped JAXJOX get named #1 Product at CES.

NIKON’S Z mirrorless system is all about choices. Having the choice to go vast, to go tiny. The option to stay true to your creative potential, and to “choose everything”. Nikon approached us with this thought and a script, and through collaboration with the Nikon team, we provided creative direction and execution on their new anthem spot “Choose Everything”

Role: Creative Directors, Art & Copy

Through a partnership with Danny Koker, (Counting Cars, Pawn Stars)
Ally wanted to prove to dealers that they’d do seriously anything to help their businesses thrive.

We developed ADT’s At Your Service campaign to show how their products fit into peoples lives through fictional concierge services.

ADT Christmas eve :30 featuring a special guest.
Directed by the lovely Alexander Hankoff
Role: Creative Directors

When you visualize your goals, you reach them sooner.
So at #FinCon17, we applied that to banking.
We transformed our booth into "The Finnovation Lab."
Throughout the event, we 3-D printed custom piggy banks into objects that attendees actually wanted to save for...
Cause pigs don't fly, or save money. 

To get people looking away from cable boxes and onto our pizza boxes, we used snapchat to create an interactive trivia game. Instead of an expensive microsite or an app, users just had to scan & play. 

In one year of working on Papa John's, we wrote TV :15's, radio spots, and produced over 2000 pieces of social content.
The content included self-produced, shot, edited, and directed videos (regular and 360), gifs, static images, and the highest performing tweets in the agency. This is a roundup of our favorite things we made.
 

One Show - Bronze